Barava Business IT Consultancy & Digital Marketing

Why do we use UX Design?

Why do we use UX Design?

The benefits of UX design are two-fold:

  1. UX design improves the experience of the user of that product.
  2. Good user experience increases the adoption of that product.

The goals of UX design are also two-fold; they include

  1. Understand the goals and context-of-use of potential users or customers.
  2. Use that understanding to design a product, service, or app within the constraints of business and technology.


We use UX design because of the benefits (outlined above) that it generates—happy customers and increased sales. We experience these benefits when the goals of UX design are met.

The first thing a UX designer thinks about is how to align the goals of the user with the goals of the business. E.g.: if a user’s goal is to buy a product, then the business goal needs to be making that purchase a Useful, Usable and Delightful action.user_experience_graphic

Useful: You need to solve a user’s need, a problem that users actually have.

Usable: Usability needs to be clear so that users understand your product/service.

Delightful: It’s no bad thing if a user enjoys using your product.


The UX Design Process

In this blog post, we want to give you a taste of the process used by UX designers when working on designing or redesigning a project as well as the UX design skills they need to see this through. Under the umbrellas of User Research, Design, Testing, and Implementation, the individual steps taken to improve a user’s experience with a product, app, service, or site will be discussed before we dive into how the goals of the user and the goals of the business are aligned.


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