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Digital Marketing Strategy - Barava Business IT Consultancy and Marketing Barava Business IT Consultancy and Marketing
Barava Business IT Consultancy and Marketing

Digital Marketing Strategy

Smart Insights Digital Marketing > The Marketing Strategy Blog

  • Mobile online time has increased
    Posted by Jessica Wade on October 20, 2017 at 3:00 pm

    Chart of the day: 16-24s spend 50% of online time on mobiles Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% ….. […]

  • 4 influencer marketing risks to be wary of
    Posted by Expert commentator on October 20, 2017 at 2:00 pm

    Don't make these common influencer marketing mistakes or else you risk scandal and negative brand awareness Named one of the hottest marketing trends in 2017, working with influencers can do wonders for a brand. But, if done incorrectly, can also ….. […]

  • B2B insights and statistics to help you get ahead of the competition [infographic]
    Posted by Expert commentator on October 20, 2017 at 10:00 am

    Social media is more popular but less effective than PPC for B2B companies If you're a B2B marketer wondering how to get ahead in the digital arena, you might be frustrated with the lack of statistics available about B2B marketing. ….. […]

  • 4 B2B newsletter examples to help you with engagement
    Posted by Expert commentator on October 20, 2017 at 8:00 am

    A well-planned B2B newsletter makes sure your customers always remember you Enewsletter writing is hard – particularly as you don’t really get a great deal of feedback as to what works and what doesn't. The only guidelines email marketers can ….. […]

  • The reasons why consumers shop online instead of in stores
    Posted by Dave Chaffey on October 19, 2017 at 3:00 pm

    Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It's hard to believe now, but many consumers were reluctant ….. […]

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